Launching something new - Expertise to Insights

Hey there!

For the past two years, I’ve been helping leaders share their ideas.

More specifically, I’ve been helping founders, executives, and operators take years of knowledge, dozens of random stories, and half-baked ideas and turn them into clear, usable insights they can actually apply in their business.

Since the majority of that work revolves around newsletters, I decided it was time to start a newsletter of my own that explores this topic:

Clear thinking → Better insights → Better decisions, communication, & content → Business growth.

Many people skip to the making decisions and creating content, but don’t get traction because they are missing the insights. 

This is the first edition of Expertise to Insights. I added you because we’ve crossed paths over the years and I see you as an expert who might find this useful. That said, I know there are a lot of things competing for your attention. If this isn’t interesting or a priority right now, feel free to unsubscribe (link at the bottom). No hard feelings at all.

But if you want to get better at clear thinking and learn how to use your insights to grow your business, I think you’ll find value in this newsletter.

Let’s dive in.

—

On the surface, my business helps founders, executives, and leaders create content:

Newsletters. LinkedIn posts. Blog articles. Benchmark reports.

But when I took a step back and thought more deeply about what I’m actually doing, I realized it goes beyond just writing on the internet.

I’m helping people turn what they already know into insights they can actually use.

Not just to build an audience or go viral, but to:

When this work is done well, good things happen.

Like when I helped a client turning years of experience into a clear framework. 

He runs a fractional CFO business for 7- and 8-figure ecom brands and had years of cash flow knowledge, but it all lived in his head. We did a full brain dump and organized his thinking into a four-part framework covering objectives, forecasting, decision-making, and automation. That framework became a newsletter series that gave his clients clarity and made it obvious who to call when they want help implementing it. It’s also an asset that lives on his website that he can direct potential and existing customers to whenever they have questions on managing their cash.

But the good things don’t happen without doing the hard part first:

Identifying and distilling real insights.

Expertise is accumulated experience.
Insights are distilled understanding.

Most experts are sitting on years of lived experience, hundreds of conversations, and countless decisions that went right (and wrong).

But very little of that gets reviewed.

Turning expertise into insights means slowing down long enough to ask:

Most experienced leaders don’t ask these questions often enough. Not because they don’t care, but because they’re busy. And because so much of what they know has become second nature.

It’s also because this process is uncomfortable.

It involves a lot of talking, writing, and thinking about things that don’t immediately make sense. Brain dumps. Half-baked ideas. Stories that don’t quite land.

Most of it never goes anywhere.

And that’s the point.

You have to work through bad ideas to get to good ones.
You have to revisit the same information multiple times to see patterns.
You have to edit, refine, and connect threads before something becomes an actual insight.

That’s the work.

This newsletter is for people who already have depth.

Founders.
Executives.
Partners.
Industry experts.

People with years of stories and hard-earned knowledge who feel like they have a lot to say, but don’t quite know where to start, or don’t take the time to slow down and make sense of it.

It’s for people who care about the quality of their thinking, not just the reach of their content.

It’s not for:

I’m not going to share tricks for “blowing up” on social media. There are much faster ways to get attention if that’s the goal.

What I care about is doing the hard work of getting to the most valuable ideas and letting those ideas earn attention over time.

This work is messy.

It takes time to wrestle with ideas and concepts until you find the gold. My goal is to help shorten that learning curve so you can get to your insights (and business results) faster, without skipping the thinking that actually matters.

My goal with every issue of Expertise to Insights is to help you think more clearly about what you already know and help you implement it.

You can expect topics like:

I promise I won’t be flooding your inbox. I plan to send two newsletters per month starting in January. They will be longer reads but packed with valuable info.

If this sounds interesting, I’d love to have you along for the ride. Feel free to reply with topics or questions you’d like me to cover.

Catch you on the next one,
Andrew